Gavin Newsom Launches “Patriot Shop” with MAGA-Style Merchandise

By Staff Reporter August 25, 2025

California Governor Gavin Newsom unveiled his “Patriot Shop” over the weekend, ramping up his ongoing feud with former President Donald Trump by selling satirical merchandise modeled on Trump’s iconic MAGA gear. The online store officially opened Sunday with Newsom’s trademark all-caps flourish: “THE PATRIOT SHOP IS NOW OPEN!!!!”

The shop offers a range of tongue-in-cheek items, including:

A bright red baseball cap emblazoned with “NEWSOM WAS RIGHT ABOUT EVERYTHING!”
A white tank top reading “TRUMP IS NOT HOT.”
A $100 “Holy Bible” signed by Newsom, which sold out within hours of launch.
Other products such as branded mugs and yard signs parodying Trump’s slogans.

Newsom reported that sales surpassed $100,000 by Sunday evening, crowning his debut merchandising effort a commercial success. “WE HAVE NOW SOLD OVER $100K OF THE BEST PRODUCTS EVER MADE!!” he proclaimed in a follow-up post, adding, “IF YOU HATE THE PATRIOT SHOP, YOU HATE AMERICA! THANK YOU!”

The Patriot Shop is administered by Bright Blue Ink, a Texas-based printshop working on behalf of Newsom’s Campaign for Democracy PAC, and represents the latest salvo in the governor’s strategy of adopting and lampooning Trump’s branding tactics. Newsom has parodied Trump’s signature all-caps social media style and nicknames for weeks, positioning himself as a foil to the former president’s rhetoric and raising his own national profile amid redistricting battles in California.

Political analysts say the stunt underscores Newsom’s ambitions beyond the governor’s mansion. CNN chief data analyst Harry Enten noted that the governor’s revamped communications approach has driven significant upticks in social media followers and Google searches, bolstering speculation that Newsom may mount a 2028 presidential bid.

As sales continue to roll in, the Patriot Shop exemplifies how political branding has become a battleground in its own right, with governors and former presidents alike turning merchandise into both fundraising vehicles and platforms for political theater.