Keurig Dr Pepper Announces €15.7 Billion Takeover of JDE Peet’s and Plans Strategic Split

Frisco, Texas - August 25, 2025 - Keurig Dr Pepper (KDP.O) said today it will acquire Dutch coffee and tea firm JDE Peet’s (JDEP.AS) for €15.7 billion (approximately $18.4 billion) in cash, representing a 20 percent premium to JDE Peet’s closing share price last week. The U.S.-based beverage company plans to complete the transaction in the first half of 2026, subject to shareholder and regulatory approvals, and immediately begin separating into two publicly traded entities:

  • Global Coffee Co., combining Keurig’s single-serve coffee platform with JDE Peet’s portfolio of nearly 50 coffee and tea brands to create the world’s largest pure-play coffee company, with projected annual net sales of about $16 billion across more than 100 markets.
  • Beverage Co., housing the company’s soft-drink operations-including Dr Pepper, 7UP, Snapple, and Schweppes-with expected annual net sales exceeding $11 billion in North America.

In early trading, JDE Peet’s shares jumped 18 percent, setting the stage for a record performance on the Amsterdam exchange. Keurig Dr Pepper forecasts that Global Coffee Co. will capitalize on a global coffee market valued at $400 billion, while Beverage Co. will focus on a North American refreshment sector worth $300 billion.

The deal marks a reversal of Keurig’s 2018 merger with Dr Pepper Snapple Group, which created a combined hot-and-cold beverage conglomerate. Facing headwinds in coffee-including higher bean prices driven by drought in Brazil and tariff uncertainties-KDP’s CEO noted that recent U.S. coffee sales declined slightly, while the company’s soda division delivered double-digit growth in flavors such as cherry, cream soda, and blackberry during Q2.

Tim Cofer, CEO of Keurig Dr Pepper, will lead Beverage Co., and Sudhanshu Priyadarshi, KDP’s CFO, will head Global Coffee Co. Following the deal’s close, the split will be executed as a tax-free spin-off for KDP shareholders. Financing will utilize new debt and existing cash, with the company aiming to maintain an investment-grade credit rating.

Conference Call Today KDP will host a live webcast and conference call at 8:00 AM (ET) today to discuss transaction details and answer investor questions.