Netflix Announces Opening Dates for First “Netflix House” Locations

Dateline: August 25, 2025

In a bid to bring its most popular series and films into the real world, Netflix today revealed the official launch dates for its inaugural “Netflix House” experiential and retail complexes. The streamer will debut its first two locations later this year: in Philadelphia at the King of Prussia Mall on November 12, 2025, and in Dallas at Galleria Dallas on December 11, 2025.

Netflix House spans more than 100,000 square feet per venue, combining themed merchandise shops, interactive fan experiences, and dining options inspired by hit titles such as Squid Game, Stranger Things, Wednesday, and One Piece. Entry is free, but select immersive activities-including mini golf courses based on Bridgerton and horror-themed VR games-will require paid tickets.

The Philadelphia location will also feature:

  • A “Top 9” mini golf course with holes themed around Bridgerton, Is It Cake?, WWE, and more
  • A Tudum Theater for exclusive screenings and trivia nights
  • Immersive activations like “Wednesday: Eve of the Outcasts,” transporting guests into the world of the psychic protagonist

Meanwhile, Galleria Dallas will host headline experiences such as “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials,” alongside Netflix RePLAY-an arcade-style zone featuring story-driven games inspired by shows like Floor Is Lava and Army of the Dead.

Netflix’s Chief Marketing Officer Marian Lee emphasizes that the venues will evolve over time, ensuring repeat visits offer fresh adventures. A third Netflix House is already slated for the Las Vegas Strip in 2027, marking the next phase of Netflix’s push into in-person entertainment and experiential marketing.