NIO Shares Surge Over 14% in Hong Kong, Extending Winning Streak

Shares of Chinese electric-vehicle maker NIO Inc. (HKEX: 9866) rallied sharply in Hong Kong trading on Monday, August 25, 2025, climbing as much as 14.84% and marking the company’s seventh consecutive session of gains.

NIO’s extended rally follows the unveiling of its third-generation ES8 sport-utility vehicle on August 21. Priced at RMB 308,800 (about $43,000) under its Battery-as-a-Service subscription model, the new ES8 offers one of the most affordable entry points in the company’s lineup while allowing customers to swap or upgrade batteries for a monthly fee. Deliveries are slated to begin in late September.

This sustained upward momentum reflects investor optimism that NIO’s pivot toward more accessible pricing and flexible ownership options will help it fend off mounting competition in China’s crowded EV market. Traditionally focused on premium models priced between RMB 338,000 and RMB 768,000, NIO has introduced two mass-market brands-Onvo for mainstream buyers and Firefly for younger urban consumers-to broaden its appeal.

Despite recent headwinds across China’s EV sector, NIO’s BaaS strategy has continued to resonate with investors. Monday’s surge brings the company’s shares to levels not seen since October 2024, underscoring growing confidence that NIO can maintain its growth trajectory amid intensifying price wars and heightened competition from both domestic rivals such as BYD and international players like Tesla.