Serena Williams’ Net Worth Reaches $350 Million, According to Latest Forbes Report

August 26, 2025 - Serena Williams, the legendary tennis champion turned entrepreneur and investor, has seen her net worth climb to an estimated $350 million, marking a 3 percent increase over the past year.

In its June 2025 ranking of America’s wealthiest women in entertainment and sports, Forbes attributed the rise in Williams’ fortune to the continued success of her venture capital firm, Serena Ventures, and sustained earnings from her luxury fashion and beauty lines. The publication noted that Williams’ investments in startups led by women and underrepresented founders have generated significant returns, reinforcing her reputation as a savvy businesswoman.

Williams’ diversified income streams include:

• Tennis career earnings: Over $95 million in prize money, the highest total ever achieved by a female player.
• Endorsements: Longstanding partnerships with Nike, Audemars Piguet, and Gatorade, among others.
• Venture capital: Serena Ventures, launched in 2014, has backed more than 85 startups, including multiple unicorns and decacorns.
• Consumer brands: Wyn Beauty by Serena Williams and the S by Serena fashion collection, both of which continue to expand their retail presence.

At 43 years old, Williams has transitioned smoothly from world-class athlete to business mogul, leveraging her global profile to build an enduring financial empire. Her rise to $350 million places her among the top tier of self-made female billionaires and billionaires-in-waiting in the United States.