Crumbl Co-Founder Sawyer Hemsley Publicly Comes Out as Gay

August 26, 2025 (Los Angeles) - Sawyer Hemsley, the 33-year-old co-founder and Chief Brand Officer of Crumbl Cookies, issued a public statement today confirming that he is gay. Addressing weeks of social media speculation and community backlash, Hemsley shared the announcement in an Instagram post dated August 25, stating simply, “I am proud to share my truth and live openly as myself.”

In his statement, Hemsley-who was raised in a Mormon family in Utah-expressed gratitude for the support he’s received and acknowledged the challenges faced by LGBTQ individuals in conservative communities. Over the past week, rumors regarding his sexuality had sparked criticism from both supporters and detractors, some accusing him of hypocrisy due to perceived ties to politicians with anti-LGBTQ stances. Hemsley emphasized there is no evidence connecting him to such political endorsements.

Industry peers and fans have rallied behind Hemsley since the announcement, praising his courage and the importance of representation at the executive level of a rapidly growing franchise. Crumbl Cookies, known for its rotating weekly menu and social-media-driven marketing strategy, has expanded to over 400 locations nationwide since its founding in 2017.

Hemsley concluded his message by encouraging others to live authentically and to support LGBTQ youth: “Every person deserves the freedom to be who they are without fear. Thank you for standing with me.”