American Eagle Outfitters Debuts AE x Tru Kolors Collection with Travis Kelce on August 27, 2025

August 27, 2025 - American Eagle Outfitters (NYSE: AEO) today launched the first drop of its limited-edition AE x Tru Kolors collection, a collaboration with NFL star Travis Kelce’s sportswear and lifestyle brand, Tru Kolors.

The collection features over 90 pieces-including cricket sweaters, rugby polos, soft chenille sets, cashmere items, utility cargos, vintage-inspired tees, and reimagined varsity jackets-with price points ranging from $0.95 to $179.95. Athletic and lifestyle influences are woven throughout the designs, reflecting Kelce’s hands-on role as creative director from fabric selection to final graphics.

Jennifer Foyle, President and Executive Creative Director at American Eagle Outfitters, remarked, “Travis’s contagious enthusiasm and commitment to every facet of the collaboration infused a refreshing energy into our team, motivating us to explore custom fabrics and styles that showcase his unique vision.”

The initial launch campaign spotlights Kelce alongside young athletes such as Drew Allar, Anna Frey, Kiyan Anthony, Azzi Fudd, Suni Lee, and Jeremiah Smith, leveraging digital platforms, podcast integrations, and out-of-home advertisements in key markets to engage Gen Z consumers. A second drop is scheduled for September 24, 2025.

The timing of the collection’s debut coincides with heightened public interest following Kelce’s recent engagement to Taylor Swift, amplifying media coverage and social-media buzz around the launch.

Investors and brand observers will watch consumer response closely, as American Eagle seeks to deepen its connection with younger shoppers through high-profile celebrity partnerships.