Cracker Barrel Logo Controversy Settles After Reversal

LEBANON, Tenn., Aug. 28, 2025 - Cracker Barrel Old Country Store saw a lull in developments today following its decision earlier this week to scrap a newly unveiled minimalist logo amid widespread customer and conservative backlash.

After introducing a text-only design on Aug. 18, the casual-dining chain faced intense criticism online and from public figures including former President Donald Trump. In response, the company announced on Aug. 26 that it would retain its longstanding emblem featuring the “Old Timer” character leaning against a barrel, reversing course less than a week after the redesign was revealed. The reversal spurred an immediate rebound in Cracker Barrel’s stock, which closed essentially flat today after climbing 7% in extended trading on Aug. 26 following the reversal announcement.

In a statement posted on its social media channels, Cracker Barrel reaffirmed that its core identity remains rooted in “providing delicious meals, warm welcomes and the type of country hospitality that feels like family.” No additional rebranding changes or corporate updates have been issued as of today, and company spokespeople indicated that the focus remains on restaurant operations and menu offerings rather than branding experimentation.

Market analysts note that while the swift logo U-turn quelled much of the controversy, the episode underscores the sensitivity of legacy brands to customer sentiment and cultural discourse. Going forward, Cracker Barrel executives have signaled a return to incremental store renovations and menu enhancements, steering clear of further dramatic visual overhauls in the near term.

Despite the recent tumult, Cracker Barrel continues to operate more than 600 locations nationwide and remains one of the highest-volume players in the casual-dining segment. The absence of new logo announcements today suggests the chain’s leadership is taking a cautious approach before embarking on any future brand refresh efforts.