NBC’s Encore Broadcast of “Toby Keith: American Icon” Tribute Draws Strong Viewer Response

August 28, 2025

NASHVILLE - Last night, NBC aired an encore presentation of the two-hour tribute special “Toby Keith: American Icon,” honoring the late country music legend, to widespread acclaim. Originally filmed at Nashville’s Bridgestone Arena in July 2024 and first broadcast on August 28, 2024, the concert features performances by Carrie Underwood, Luke Bryan, Miranda Lambert, Jelly Roll, Krystal Keith and more.

The special, which benefits the Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children’s Hospital at Vanderbilt, originally became NBC’s most-watched non-holiday program of 2024. Fans across social media shared emotional reactions, with many recording the broadcast for repeat viewings and praising NBC for offering another opportunity to celebrate Keith’s enduring legacy.

The tribute show remains available for streaming on Peacock, giving viewers nationwide a chance to relive the heartfelt performances and honor Toby Keith’s impact on country music.