Overwolf Hires Former Activision Blizzard Executive to Lead European Brand Partnerships

August 28, 2025 - London Overwolf Ads today announced the appointment of Adam Davis, formerly Group Director of Agency Partnerships at Activision Blizzard, as its new Director of Brand Partnerships for Europe. The hire underscores Overwolf’s ambition to expand its advertising footprint across EMEA and build on the 385 percent revenue growth the company achieved in the region since 2024.

Davis brings more than 15 years of digital and gaming industry experience, having spearheaded partnerships and ad solutions at Activision Blizzard, AOL, Unruly/News Corp, and Reach plc. At Activision, he helped launch the Xbox Ads offering and forged key relationships with global agencies and brands. In his new role at Overwolf, Davis will focus on developing strategic collaborations with advertisers-ranging from luxury brands like Armani and Lancôme to tech giants such as Verizon and Amazon-while ensuring ad experiences remain immersive yet non-intrusive for the platform’s 113 million monthly users.

Overwolf Ads, ranked #2 among U.S. gaming properties by Comscore, has bolstered its European presence through marquee campaigns, including the “Just Feel The URjj Challenge” with Müller FRijj. Davis’s leadership is expected to drive further innovation in branded in-game advertising and cement Overwolf’s status as a premier ad tech destination for reaching hard-to-engage gamers during play.