News Brief: Bad Bunny Makes Waves on August 28, 2025

New York, August 28, 2025 - Today saw two major developments linked to global superstar Bad Bunny, spanning fitness and finance sectors.

A. Peloton Opens Bookings for Bad Bunny Artist Series Peloton members can now reserve in-studio spots for its upcoming Bad Bunny-themed classes. The fitness platform announced that bookings for the “Debí Tirar Más Fotos” Artist Series-set to debut on September 11-opened today at 12:00 pm ET for Peloton Studios in New York. Participants will earn exclusive Artist Series and Latinx & Hispanic Heritage Month badges for completing the rides by the end of September.

B. Visa Reports Spending Surge Around Bad Bunny Residency Visa released preliminary data showing a 25 percent increase in consumer spending in San Juan during the first nine shows of Bad Bunny’s “Yo No Me Quiero Ir De Aquí” residency at the Puerto Rico Coliseum (July 11-27). The boost was most pronounced in fast-food outlets (200 percent), department stores (35 percent), and apparel retailers (15 percent). International visitor spending climbed nearly 15 percent, led by U.S. cardholders, followed by those from Canada and the United Kingdom.

These milestones underscore Bad Bunny’s far-reaching impact-driving fitness engagement in New York and stimulating economic activity in Puerto Rico.