Jordon Hudson Files “Gold Digger” Trademark Amid Ongoing Spotlight on Relationship

Chapel Hill, N.C. - On August 25, Jordon Hudson, the 24-year-old partner of University of North Carolina football coach Bill Belichick, submitted a trademark application for the phrase “Gold Digger” through her company, TCE Rights Management LLC. The filing, which was publicly disclosed on August 27, seeks rights to use the term on jewelry, keychains and related accessories, marking Hudson’s latest move to reclaim and monetize a label frequently used against her since going public with her relationship in 2021.

According to application documents reviewed by multiple outlets, Hudson aims to leverage the trademark as part of a broader branding strategy. Earlier this year, TCE Rights Management filed trademark requests for several football-inspired phrases tied to Belichick’s storied coaching career-including “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s Version)” and “Belecast”-all currently pending.

Public reaction to the “Gold Digger” filing has been mixed. Supporters laud Hudson’s boldness in turning a negative stereotype into a potential business venture, while critics view the move as opportunistic. To date, neither Hudson nor Belichick has publicly commented on the trademark application.

Hudson and Belichick, who have a 49-year age difference, have navigated intense media scrutiny throughout their relationship. In addition to trademark pursuits, the couple recently announced a Hulu docuseries chronicling Belichick’s inaugural season at UNC, slated to premiere this fall.

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