White House Credits Trump for Cracker Barrel Logo Reversal

WASHINGTON, Aug. 28, 2025 - White House officials today asserted that President Donald Trump’s public criticism prompted Cracker Barrel Old Country Store to restore its classic “Old Timer” logo, replacing the minimalist design rolled out last week.

Press Secretary Karoline Leavitt shared a screenshot of Trump’s Truth Social post on X, writing, “8 hours ago…” alongside a sunglasses emoji and the president’s appeal for the chain to “revert to the old logo” based on customer feedback, which he called “the ultimate poll”.

Deputy White House Chief of Staff Taylor Budowich added that he spoke directly with Cracker Barrel executives, who “thanked President Trump for addressing the issue of their iconic original logo” and confirmed they would reinstate the beloved emblem.

The company’s abrupt U-turn follows a wave of online backlash from loyal patrons who derided the sleek redesign as “soulless” and “generic,” contributing to a double-digit drop in Cracker Barrel’s share price shortly after the announcement. After issuing a statement expressing gratitude to guests for voicing their opinions, Cracker Barrel affirmed today that its “Old Timer” character will remain at the heart of its brand.

In his initial post, Trump urged the chain to host “a major news conference today” and “Make Cracker Barrel a WINNER again,” predicting that a return to its classic imagery could generate “a billion dollars’ worth of free publicity” if managed wisely. Following the company’s confirmation of the reversal, Trump congratulated the restaurant on Truth Social: “Congratulations Cracker Barrel on reverting your logo to its original design. All of your supporters very much appreciate it. Best of luck moving forward. Generate substantial profits, and most importantly, make your customers happy once more!”

As the dust settles on this cultural branding battle, both the White House and Cracker Barrel appear aligned in celebrating a return to nostalgia, underscoring the potent influence of presidential pronouncements in today’s brand landscape.

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