Rick Ross Sparks Backlash, Hosts Miami Tour, and Surprises IShowSpeed with Custom Jersey on August 28, 2025

MIAMI, FL - August 28, 2025 - Rap mogul Rick Ross found himself at the center of social media controversy today after a series of public appearances and online content stirred intense reactions.

Rick Ross faced criticism from civil rights leader Rev. Jamal Bryant for shopping at Target amid a nationwide boycott protesting the retailer’s rollback of diversity, equity, and inclusion initiatives. In a viral video shared by Ross, he jokes about “being kidnapped” while riding a scooter through the store with model Jazzma Kendrick and shopping for “kitchen appliances and cinnamon roll stuff.” Bryant publicly rebuked Ross on Instagram, urging him to leverage his influence to support the boycott rather than patronize Target, which he described as “disrespectful for the dollars we spend”.

Later in the day, Ross treated viral streamer IShowSpeed to an exclusive tour of Miami hotspots, sharing clips on his Instagram Stories. The footage showcased stops at Wynwood Walls, a luxury yacht harbor, and local soul-food eateries, highlighting Ross’s passion for his hometown’s culture and cuisine.

In addition, Ross gifted IShowSpeed a custom Miami Dolphins-Buffalo Bills rivalry jersey, emblazoned with Speed’s online handle, as a token of appreciation during a meet-and-greet at his Miami estate. The surprise jersey drop quickly trended on social platforms and solidified Ross’s reputation for blending music, entrepreneurship, and fan engagement.