Taco Bell Rewinds to the 2000s with Limited-Time Decades Y2K Menu

IRVINE, Calif., Aug. 28, 2025 - Taco Bell today announced the return of its Decades Y2K Menu, reviving five iconic items from the early 2000s for a limited time, each priced at $3 or less. Launching nationwide on September 9, the lineup includes:
Item | Description | Price |
---|---|---|
Cool Ranch Doritos Locos Tacos | Tangy Cool Ranch Doritos shell stuffed with seasoned beef, lettuce, and cheddar | $2.49 |
Double Decker Taco | Soft tortilla smeared with beans wrapped around a crunchy taco shell with beef, lettuce, and cheese | $2.49 |
7-Layer Burrito | Refried beans, seasoned rice, sour cream, guacamole, lettuce, tomato, and three-cheese blend | $2.49 |
Chili Cheese Burrito | Hearty chili and cheddar cheese wrapped in a flour tortilla | $2.99 |
Caramel Apple Empanada | Crispy golden crust filled with warm apple slices and creamy caramel | $2.99 |
Taco Bell Rewards members will receive early app access to the Caramel Apple Empanada from September 2-8 before the full menu rollout.
Beyond the menu, the brand is embracing Y2K nostalgia with an exclusive merch collaboration alongside Ed Hardy. Rewards members can snag limited-edition drops-including a bedazzled hat, digital watch, and vintage-style shirts-through weekly Tuesday “Drops” from September 2 to 16.
To celebrate the 20th anniversary of the Crunchwrap Supreme, Taco Bell is also introducing a $9 Discovery Luxe Box, which bundles a Crunchwrap Supreme, two Cool Ranch Doritos Locos Tacos, nachos, and a soft drink for a festive, value-priced experience.
Taylor Montgomery, Taco Bell’s Chief Marketing Officer, remarked, “No one captured the essence of the 2000s quite like Taco Bell. Decades Y2K isn’t just about the menu-it’s about revisiting the tastes, styles, and joy that made that era unforgettable”.
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