Undefeated x Air Jordan 4 Sees SNKRS Exclusive Access Release on August 28, 2025

Chicago, IL (August 28, 2025) - After two decades of anticipation, the legendary Undefeated x Air Jordan 4 has finally landed on Nike’s SNKRS platform today via an Exclusive Access draw at 1 PM ET, offering select SNKRS members the opportunity to cop the olive-green-and-black retro for its original retail price of $230 USD.

Immediate Europe Shock Drop Sparks Frenzy According to SneakerBarDetroit, the silhouette also experienced a surprise Shock Drop on European SNKRS channels earlier today, prompting queues on the app and a surge in resell listings across secondary marketplaces.

Iconic Collaboration Returns in Near-OG Form First released in 2005 with only 72 pairs, the Undefeated x Air Jordan 4 was the inaugural Jordan Brand collaboration with a boutique and quickly ascended to “grail” status thanks to its military-inspired olive nubuck upper, black detailing on the plastic wings and midsole, pops of safety orange on the tongue, and “Nike Air” heel branding. This 2025 retro retains every hallmark of the original, including the removable tongue patch and premium nubuck, preserving the design’s rugged simplicity and heritage appeal.

Release Strategy and Member Selection Nike deployed an Exclusive Access draw, inviting SNKRS members who have demonstrated engagement with past Undefeated and Air Jordan 4 releases over the last five years. Those selected received push notifications and in-app prompts to checkout. General availability was not guaranteed, even for eligible users, reinforcing the drop’s exclusivity.

Looking Ahead While today’s release marks the end of a 20-year wait, Jordan Brand and Undefeated have hinted at a possible Friends & Family edition later this year, ensuring the collaboration’s legacy continues to evolve. Sneakerheads are advised to monitor both SNKRS notifications and boutique raffle channels for any further restocks or special-edition variants.