American Eagle Unveils Travis Kelce Collaboration and Expands NYC Office Space

September 1, 2025

American Eagle Outfitters today announced two major developments that underscore its growing cultural influence and strategic real estate footprint.

AE x Tru Kolors by Travis Kelce Debuts American Eagle has launched a 90-piece limited-edition capsule collection in collaboration with NFL star Travis Kelce and his lifestyle brand, Tru Kolors. The AE x Tru Kolors line-ranging from carpenter pants to elevated cashmere pieces-melds varsity nostalgia with modern streetwear sensibilities. The campaign features a palette of cream, olive green and burgundy, floral motifs, and the Tru Kolors “TK” logo, reflecting Kelce’s authentic style ethos. The debut follows Kelce’s recent engagement to pop superstar Taylor Swift, amplifying the collection’s cultural resonance and positioning American Eagle at the intersection of sports, fashion and entertainment.

New York Office Expansion at 63 Madison Avenue In parallel with its brand initiatives, American Eagle Outfitters has secured an additional 392,000 square feet at 63 Madison Avenue in New York City. The lease expansion underscores the company’s commitment to scaling its corporate operations in a key metropolitan market, bringing its total leased space at the Midtown East property to over 750,000 square feet. The move aligns with American Eagle’s ongoing strategy to optimize its administrative infrastructure and support continued omni-channel growth.

These announcements mark a significant day for American Eagle as it strengthens both its consumer-facing appeal and its back-office capabilities.