Kai Cenat Kicks Off “Mafiathon 3” with Star-Studded Day One

September 1, 2025 - New York City Kai Cenat, the Twitch superstar and founder of the Kai Mafia community, launched the highly anticipated Mafiathon 3 today, marking the final installment of his record-breaking subathon series. The 30-day event went live at 6 PM Pacific Time, with Cenat rallying supporters on X: “Mafia over everything let’s do this shit”.

Mafiathon 3’s opening day featured an A-list surprise as reality icon Kim Kardashian joined Cenat for a special guest appearance. The announcement, shared on X and Instagram, sparked immediate excitement across social platforms, with fans praising the cross-industry collaboration and anticipating epic on-stream challenges.

The first episode promises a mix of streamer dares, celebrity interactions, and ambitious goals-including a hair-cut wager if Cenat reaches one million Twitch subscribers during the marathon. This teaser hints at the same high-energy formula that made Mafiathon 1 and 2 viral sensations, pushing Cenat’s community engagement to new heights.

Reactions to the launch were overwhelmingly positive, with supporters lauding Cenat’s ability to blend gaming culture with mainstream entertainment. “This is shaping up to be the biggest streaming event of the year,” one fan wrote on X. However, a minority voiced concerns over celebrity guest-driven hype, arguing that Cenat’s own content should stand on its own merits.

Over the next 29 days, viewers can expect 24/7 live streaming, high-stakes challenges, and additional A-list cameos as Cenat aims to close out the trilogy with unprecedented viewership and subscriber milestones.