Kim Kardashian to Appear as Special Guest on Kai Cenat’s “Mafiathon 3”

Los Angeles, CA - Today, September 2, 2025, social media star Kai Cenat confirmed that Kim Kardashian will join him as a special guest on Day 1 of his much-anticipated streaming event, Mafiathon 3, set to launch on September 1 at 6 p.m. EST on Twitch.

Mafiathon, a continuous 24/7 broadcast that first debuted in 2023, combines gaming, celebrity appearances, and unscripted content, with each installment designed to engage Cenat’s loyal “mafia” fanbase in marathon-style entertainment. The third edition promises to be its grandest yet, featuring Kardashian among a lineup of high-profile names intended to boost subscriptions and provide unique content.

Cenat revealed the news via posts on Instagram and X, teasing Kardashian’s involvement and fueling fan excitement. “Kim K. joining Day 1 is going to be historic,” Cenat wrote, hinting at exclusive segments and candid conversations that will unfold live. The announcement follows a dramatic trailer premiere, which was displayed on the Sphere in Las Vegas and included a surprise cameo by actor Michael B. Jordan, who declared this would be “the last Mafiathon ever”.

Fans have taken to social platforms to express anticipation for Kardashian’s appearance, with many speculating she will discuss her recent ventures in criminal justice reform, ongoing SKIMS product launches, and her experiences in Italy during the Venice Film Festival. As one of the most followed celebrities on social media, her participation is expected to draw significant viewership, potentially setting new streaming records for Cenat’s channel.

Mafiathon 3 will run throughout September, featuring a rotating cast of guests. Day 1 with Kim Kardashian marks the start of what Cenat promises will be a “constant stream of surprises and never-before-seen interactions.” Viewers can tune in live on Twitch for free, with subscription options available for exclusive behind-the-scenes content and interactive chat privileges.