MrBeast Didn’t Buy the NFL, It Was Just a Promotional Stunt

Tampa, Fla., September 3, 2025 - A viral moment during the NFL’s new YouTube promotional video sparked widespread speculation today when YouTube superstar MrBeast quipped, “I figured why not just buy the entire NFL?” Fans immediately flooded social media, wondering if the billionaire content creator had secretly acquired the league.

In the teaser-released to build excitement for YouTube’s exclusive live broadcast of the Week 1 game between the Los Angeles Chargers and Kansas City Chiefs on September 5-MrBeast appeared alongside NFL Commissioner Roger Goodell and fellow creators IShowSpeed and Dude Perfect. As cameras rolled, MrBeast paused mid-segment and delivered the off-hand remark that sent Twitter into a frenzy.

“This man just bought the NFL before I could even buy groceries,“ joked one fan. Memes of Goodell handing over league documents circulated within minutes, and speculation ran wild as users asked whether the league had truly changed hands.

However, league officials and MrBeast’s team quickly clarified that no transaction took place. The line was part of a marketing push designed to spotlight YouTube’s first-ever free global stream of an NFL game. By enlisting MrBeast-known for his record-breaking giveaways and stunts-the NFL sought to tap into internet culture and attract a wider, younger audience.

Despite the league’s assurance, the stunt achieved its goal: generating buzz and conversation about YouTube’s broadcast partnership. For several hours, sports and entertainment outlets dissected the clip, speculating on what a MrBeast-owned NFL might look like-imagining briefcases of cash for touchdowns or halftime challenges replacing band performances.

While Jimmy Donaldson remains firmly unaffiliated with NFL ownership, fans seemed amused and even welcoming of the fantasy scenario. As one user summed up, “If he did own it, I’d actually pay to see him hand out cars at the 50-yard line every Sunday.”