G FUEL’s “End of an Era” Post Sparks Rebranding Speculation and Payment Allegations

September 3, 2025 | Frisco, TX

G FUEL, the gaming-focused energy drink brand, ignited a wave of speculation yesterday after sharing a cryptic message on X (formerly Twitter) declaring September 2 the “end of an era” and signing off with “logging out.” The announcement, which thanked fans for years of support through “late nights,” “impossible comebacks,” and “unforgettable moments,” quickly went viral, amassing over 2.3 million views within hours and prompting intense discussion across social media.

Despite widespread concerns that G FUEL might be ceasing operations, community notes and insider reports indicate the post is part of a major rebranding campaign. Leaked details suggest the company plans to unveil a new logo, revamped website, and a “Formula 2.0” featuring upgraded ingredients and fresh flavors later this fall. G FUEL’s official website remains active, offering preorders for upcoming products, further supporting rebrand theories.

Meanwhile, the announcement has drawn scrutiny from content creators over outstanding payments. Prominent Twitch streamer Kalei publicly alleged that G FUEL owes her $20,000, with contract details reportedly reflecting an additional $10,000 in unpaid compensation. Kalei’s comments have renewed calls for transparency regarding G FUEL’s affiliate agreements and financial commitments to creators.

As G FUEL prepares to launch its next chapter, fans and partners alike await official confirmation of the rebrand’s scope and timeline, as well as resolution of the payment disputes that have emerged in its wake.