Accenture Expands Marketing and Sports Partnerships

LONDON; Sept. 4, 2025

Accenture (NYSE: ACN) announced today that it has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing (ABM), and has been named an Official Sponsor of the National Football League’s (NFL) 2025 International Games.

Accenture will integrate MomentumABM into its Accenture Song business, bolstering its marketing advisory and ABM capabilities for global B2B clients. MomentumABM’s 90-member team in London and Boston brings extensive expertise in customer growth strategy, operating model design, capability building, and program execution for technology, B2B services, and financial sector organizations. This acquisition enhances Accenture Song’s ability to deliver AI-powered, customer-centric growth strategies and integrated sales and service models to enterprise clients.

In parallel, Accenture deepens its sports technology partnership by becoming an Official Sponsor of the NFL’s 2025 International Games, which will take place in São Paulo; Dublin; London; Berlin; and Madrid. Building on its existing role as the NFL’s Official Business and Technology Consulting Sponsor, Accenture will collaborate with the league’s International Football Development Team to support the International Player Pathway program and drive global growth through innovative technology solutions.