Apple iPhone 17 Pro Max Release Date and Pricing Update - September 4, 2025

Cupertino, CA - Apple’s flagship iPhone 17 series continues to make headlines today as fresh details emerge regarding the release schedule and pricing strategy for the highly anticipated iPhone 17 Pro Max.

Apple is set to officially unveil the iPhone 17 lineup at its special “Awe-dropping” event on Tuesday, September 9, 2025, at 10:00 a.m. PT, with pre-orders opening on Friday, September 12 and in-store availability slated for Friday, September 19. While the release cadence remains unchanged, the iPhone 17 Pro Max will see a notable shift in its entry-level pricing.

According to market research firm TrendForce via MacRumors, the iPhone 17 Pro Max will launch with a 256 GB base configuration-double last year’s starting storage tier-and a $100 increase over the comparable iPhone 16 Pro Max model. As a result, the pricing breakdown for Apple’s Pro Max model is expected to be:

• 256 GB: $1,299
• 512 GB: $1,499
• 1 TB: $1,699

This move mirrors a broader strategy in which Apple maintains its standard iPhone 17 price points while shifting higher-end models toward larger base storage capacities. Under this revised structure, customers opting for the entry-level Pro Max configuration will pay $1,299 instead of last year’s $1,199 price point, but will receive twice the storage.

With just days remaining until the reveal event, Apple enthusiasts are advised to mark September 12 on their calendars to secure first-day pre-orders, and September 19 for in-store pick-up or delivery.