Bobby Flay Announces Major Canadian Expansion and Shares Kitchen Wisdom

September 4, 2025 - Celebrity chef Bobby Flay has revealed plans to take his fast-casual burger concept, Bobby’s Burgers by Bobby Flay, across the Canadian border, while also underscoring the importance of patience and technique in the kitchen.

In a press release issued today, Flay’s company signed a multi-year development agreement with Falcon Capital Group to open 65 new Bobby’s Burgers locations throughout Canada. The expansion marks the brand’s first international venture and will launch with a flagship restaurant in Toronto’s Greater Toronto Area, although an exact opening date has yet to be announced. “Expanding into Canada and becoming an international brand is a major milestone,” Flay said, praising Falcon Capital Group’s expertise in retail franchising and brand development.

Also today, in an exclusive interview with Tasting Table, Flay emphasized his “no shortcuts” approach to cooking. The Iron Chef America star advised up-and-coming chefs and home cooks alike to trust fundamental techniques rather than rushing through recipes. “I’m a stickler for the fundamentals,” Flay explained, noting that slowing down often yields better results and ultimately saves time by preventing mistakes.

Meanwhile, diners at Bobby’s Burgers in Atlantic City are paying premium prices-around $30 for a burger, fries, and a drink-but food critics say the quality justifies the cost. A Business Insider reviewer described the Palace Classic Burger as “juicy, well-seasoned, and a step above standard fast food,” praising both the fresh toppings and signature tangy sauce.