Today’s iPhone 17 News - September 4, 2025

iPhone 17 Air pricing pegged at $1,099 A new report claims the ultra-thin iPhone 17 Air, which replaces the iPhone 16 Plus, will start at $1,099 for the 128 GB model, reflecting a $200 premium over the base iPhone 16 Plus’s launch price of $899. This positioning is intended to elevate the Air model to a near-Pro tier, creating a $300 gap between it and the standard iPhone 17, which is expected to maintain its $799 starting price.

Base iPhone 17 Pro to see $200 hike with doubled storage Industry sources suggest Apple will continue entry-level pricing for the standard iPhone 17 at $799, but the iPhone 17 Pro could launch $200 higher than its predecessor. The increased cost comes alongside a doubling of base storage from 128 GB to 256 GB, reinforcing Apple’s strategy of adding value through higher-capacity configurations.

Analysts caution on potential headwinds Market analysts warn that despite Apple’s anticipated event on September 9, the iPhone 17 lineup faces several challenges:

• Battery compromises for the Air model due to its slim 5.5 mm profile may dampen consumer enthusiasm.
• Single-camera design on the Air could deter buyers seeking multi-lens versatility.
• Tariff-related sales declines and a predicted drop in smartphone shipments in China may offset the upgrade cycle surge expected after the event. Still, overall iOS device shipments are forecast to grow by 3.9% year-over-year, with some analysts optimistic that strong pent-up demand will drive iPhone 17 sales above those of the iPhone 16.