Justin Bieber Surprise-Announces Eighth Studio Album “Swag II”

LOS ANGELES, Sept. 4, 2025 - In a surprise early-morning announcement, pop superstar Justin Bieber revealed that his eighth studio album, Swag II, will be released at midnight tonight.

Bieber took to Instagram Thursday to share a series of eye-catching visuals-bubblegum-pink billboards displaying the album title in major cities including New York, London, Seoul and Sydney-accompanied by the caption, “swag II tonight at midnight.” This marks Bieber’s first instance of releasing two albums in a single calendar year, following July’s surprise drop of Swag.

Sources report that Swag II continues Bieber’s exploration of personal themes, with fans speculating that the follow-up will lean more into pop influences compared to the R&B-driven sound of Swag. Although a tracklist has not yet been disclosed, industry insiders anticipate collaborations with artists and producers who contributed to the prior album, which debuted to substantial streaming numbers and produced chart appearances with singles such as “Daisies”.

The surprise announcement caps off an eventful year for Bieber, who has navigated health challenges, significant career moves-including selling his music catalog and parting ways with his longtime manager-and his evolving role as a husband and father. As midnight approaches, fans around the globe await the drop of Swag II, poised to continue Bieber’s artistic resurgence.