NBC Sports News - September 4, 2025

NBC Sports launched its coverage of the 2025 NFL season tonight, headlined by the Dallas Cowboys vs. Philadelphia Eagles Kickoff Game, a special edition of Football Night in America, and a record-setting advertising revenue announcement.

NFL Season Kickoff: Cowboys vs. Eagles

The 2025 NFL season officially began tonight at Lincoln Financial Field in Philadelphia, as the reigning Super Bowl champion Eagles hosted the Dallas Cowboys. Live coverage commenced at 7:00 PM ET with Football Night in America, leading into the primetime kickoff at 8:20 PM ET on NBC and Peacock.

Special Football Night in America Edition

NBC Sports broadcast an on-site special of Football Night in America from Philadelphia, hosted by Maria Taylor alongside analysts Devin McCourty, Chris Simms, Mike Florio, Matthew Berry, Tony Dungy, Rodney Harrison, and Jac Collinsworth. Highlights included:

• Unveiling of the Eagles’ Super Bowl LIX championship banner
• Interview with Eagles running back Saquon Barkley by Maria Taylor
• Discussion with Cowboys head coach Brian Schottenheimer, led by Tony Dungy
• On-field insights from Jalen Hurts, Trevon Diggs, and other key players

Record NFL Advertising Revenue

NBC Sports announced that it secured record NFL advertising revenue for the 2025 season. This marks the highest ad sales total in the network’s history for its NFL package, underscoring strong market demand and the league’s continued broadcast dominance.

Digital Audience Growth

In addition to linear ratings, NBC Sports Digital reported a 2.2 million average minute audience across Peacock and other digital platforms in 2024, representing a 38% increase over the previous year. This growth highlights the success of NBC’s hybrid broadcast and streaming strategy as fan viewing habits evolve.