Niall Horan Becomes Investor and Brand Partner with WHOOP, Teases “Emmerdale” Tonight

Award-winning singer-songwriter Niall Horan has joined the wellness technology company WHOOP as both an investor and brand ambassador, and later shared a playful tease about tonight’s episode of the long-running British soap opera Emmerdale.

In a press announcement on Thursday, Horan, 31, revealed that he has officially partnered with WHOOP-a health-tracking wearable that monitors users’ sleep, strain, and recovery-to help promote data-driven wellness insights. “I’ve been using WHOOP for a while now, and it’s completely changed the way I understand my body-whether I’m on stage, in the studio, or just taking care of myself day to day,” Horan said. He added, “I’m thrilled to join the team as both a partner and investor to help more people take control of their health and perform at their best.” The partnership will include exclusive content, brand campaigns, and community engagement initiatives focused on promoting recovery, sleep, and overall well-being among WHOOP members.

Later on Thursday evening, Horan took to X (formerly Twitter) to post a brief, humorous message: “It better all come out tonight #emmerdale.” The post-accompanied by an embedded video-garnered significant engagement from fans eager to see what storyline twists await on tonight’s episode of the ITV soap.