Karol G Electrifies NFL Halftime Show in São Paulo

Lead: Colombian superstar Karol G headlined the NFL season opener’s halftime show at Arena Corinthians in São Paulo, delivering a dynamic 15-minute set during the Kansas City Chiefs vs. Los Angeles Chargers game on September 5, 2025.

Nut Graf: Karol G’s performance marked a milestone as the first NFL game live-streamed exclusively on YouTube, blending Latin pop energy with American football spectacle and drawing record global viewership for the league’s international expansion.

High-Energy Performance

Karol G opened with her hit “Tusa,” immediately engaging the sold-out crowd before transitioning into “Provenza” and “Bichota.” She seamlessly wove in tracks from her latest album Tropicoqueta, including “Papacito” and “Verano Rosa,” showcasing her versatile sound and stage command.

Historic Livestream Milestone

  • YouTube’s first exclusive NFL live broadcast attracted over 5 million concurrent viewers worldwide.
  • Coverage began with a pre-game show at 7 p.m. ET, followed by kickoff at 8 p.m. ET and Karol G’s halftime set at 8:30 p.m. ET.
  • The free stream on YouTube broadened the NFL’s digital reach, particularly in Latin America.

Cultural Impact

Karol G’s halftime show underscored the NFL’s commitment to global and multicultural programming. Brazil’s national anthem was performed by local star Ana Castela, and American composer Kamasi Washington delivered the U.S. anthem, emphasizing the event’s unifying spirit.

“Bringing Latin music to this global stage means everything to me,” Karol G said before taking the field. “I can’t wait to celebrate with fans in São Paulo and around the world.”

Setlist Highlights

  • “Tusa”
  • “Papacito”
  • “Provenza”
  • “Bichota”
  • “Verano Rosa” (feat. Feid)
  • “Si Antes Te Hubiera Conocido”

Fan and Media Reaction

Social media buzzed with praise for Karol G’s vibrant performance, with posts highlighting her seamless choreography and vocal prowess. Major outlets noted the show as one of the most memorable halftime spectacles in NFL history, forecasting future collaborations between the league and global music icons.