Lucid Closes $300 Million Uber Investment, Launches “Driven” Campaign

Lead Lucid Motors secured a $300 million strategic investment from Uber and rolled out its new “Driven” brand campaign to boost its Gravity SUV’s visibility on Sept. 5, 2025.

Nut Graf The funding cements Lucid’s role in Uber’s next-generation robotaxi program and underscores the automaker’s push to scale production of its luxury electric SUV, while the cinematic ad spot starring Timothée Chalamet, directed by James Mangold, aims to expand Lucid’s cultural reach and appeal.

Major Investment for Robotaxi Program Lucid announced the closing of a $300 million investment by Uber Technologies as part of the premium global robotaxi initiative announced in July.

  • Vehicles built at Lucid’s Arizona factory will operate exclusively on Uber’s ride-hailing platform.
  • The program targets deployment of over 20,000 Lucid vehicles across six years, with an initial launch scheduled in a major U.S. city in 2026.

“Driven” Campaign Debut In conjunction with the Uber deal, Lucid unveiled its “Driven” campaign featuring brand ambassador Timothée Chalamet.

  • The campaign includes 30-second, 60-second, and extended cuts set to air during high-visibility events, including the NFL livestream in São Paulo on Sept. 5.
  • Directed by Oscar-nominated filmmaker James Mangold, the spots emphasize the Gravity’s performance, design, and technological innovation.

Strategic Implications By aligning with Uber’s robotaxi ambitions, Lucid secures both a significant revenue stream and a showcase for its Gravity platform in autonomous applications. Marketing efforts aim to reinforce Lucid’s premium positioning and drive consumer interest ahead of continued Gravity production ramp-up through year-end.

Production and Delivery Outlook Interim CEO Marc Winterhoff has signaled a steep acceleration in Gravity SUV builds over the coming months to meet surging demand and support robotaxi fleet orders. Lucid plans selective incentives, such as the $7,500 Gravity Advantage Credit, to offset expiring federal EV tax credits and sustain consumer uptake into Q4.