Madison Beer Spotted with Chargers QB Justin Herbert, Sparking Dating Buzz

Lead: Pop star Madison Beer was seen with Los Angeles Chargers quarterback Justin Herbert on set of her new music video in Los Angeles on September 5, 2025, fueling romance rumors and promo talk.

Nut Graf: The unexpected outing combines personal and professional headlines for Beer, as fans speculate on a budding relationship while industry observers note the beneficial publicity ahead of her upcoming album release.

Details of the Sighting

  • When & Where: Herbert visited Beer’s Los Angeles video shoot the day before the Chargers’ season opener in São Paulo.
  • Purpose: Sources say Herbert’s cameo served as cross-promotion, leveraging his NFL star status to heighten anticipation for Beer’s lead single.
  • Interactions: The pair laughed and reviewed footage together, suggesting a cordial collaboration rather than an impromptu meet-up.

Background Context

Madison Beer previously dated TikTok star Nick Austin for four years, a relationship she described as “intense and fun” in a Cosmopolitan interview earlier this year. Their split became apparent after unfollowing each other on social media, and Beer’s new association with Herbert marks her first public pairing since.

Promotional Impact

  • Strategic Alignment: Leveraging Herbert’s sports fame could broaden Beer’s reach to NFL audiences ahead of her third studio album.
  • Fan Reaction: Social media erupted with speculation, with #Beckert trending as users shared screen grabs from the set.
  • Industry Response: Music marketers praise the synergy as a savvy move to sustain momentum from her successful 2023 single “Make You Mine” and Grammy nod for Best Dance Pop Recording.

What’s Next

Madison Beer is expected to announce her album release date and tour plans this fall, with the lead video set to premiere later this month. Meanwhile, the Chargers kick off their season on September 7 against the Kansas City Chiefs in São Paulo.