NFL in Talks with Taylor Swift for 2026 Super Bowl Halftime Show

Santa Clara, California, September 5, 2025 - The NFL is negotiating with pop superstar Taylor Swift to headline the Super Bowl LX halftime show at Levi’s Stadium on February 8, 2026.

Taylor Swift’s potential performance comes amid ongoing talks between her camp and league executives, with an official announcement reportedly planned before Thanksgiving. The collaboration would mark Swift’s first Super Bowl appearance and blend her record-breaking pop credentials with the NFL’s marquee halftime tradition.

Negotiations Underway

• Insider reports say talks are “happening” between Swift and the NFL, with Roc Nation overseeing show production.
• NFL commissioner Roger Goodell hinted “it’s a maybe” when asked about Swift’s involvement on the Today Show.

Creative Vision and Guest Artists

Jay-Z’s Roc Nation may add a “country twist,” possibly featuring Post Malone or Jelly Roll alongside Swift. The show aims to reflect Swift’s crossover appeal and leverage her recent engagement to Chiefs tight end Travis Kelce.

Fan Clues and Timing

Swifties have spotted Easter eggs-references to sourdough (49ers mascot) and the number 60-in her New Heights podcast, fueling speculation of her headline slot. Performers are traditionally revealed between September and October, with this year’s reveal expected near Thanksgiving.

Why It Matters

Securing Swift would deliver massive viewership and cultural impact, following Kendrick Lamar’s record-breaking halftime audience in 2025. It underscores the NFL’s strategy to fuse sports and entertainment at its premier event.

What’s Next

• Final contract details to be ironed out in coming weeks.
• Official halftime performer announcement anticipated in late November.
• Fans and sponsors await confirmation to begin planning promotional tie-ins.