Apple Sets iPhone 17 Pro Release for September 19 Following September 9 Unveiling

Apple confirmed today that its upcoming iPhone 17 Pro will be available in stores and for delivery on Friday, September 19, with pre-orders beginning Friday, September 12, after an unveiling at its “Awe Dropping” event on Tuesday, September 9.

Why it matters This launch continues Apple’s established September cadence, marking the latest entry in the flagship iPhone lineup and kicking off the holiday shopping season.

Key Dates and Ordering Details

  • Unveiling Event: Tuesday, September 9, 10:00 a.m. PT / 1:00 p.m. ET
  • Pre-Orders Open: Friday, September 12, 5:00 a.m. PT / 8:00 a.m. ET
  • Release Date: Friday, September 19 - in-store availability and deliveries begin

What to Expect from the iPhone 17 Pro

  • Redesigned camera array with upgraded telephoto and ultra-wide lenses
  • New A19 Pro chip built on a 3 nm process for improved performance and battery efficiency
  • Up to 12 GB of RAM and base storage doubled to 256 GB
  • iOS 26 with enhanced AI features and system-wide updates

Event Coverage and Availability

  • Live stream via Apple’s website, YouTube channel, and the Apple TV app
  • Hands-on reviews and first impressions from media outlets immediately after the keynote
  • Accessories including MagSafe cases and Apple Watch Series 11 expected to follow similar release timelines

Stay tuned to Apple’s official channels on September 9 for the full reveal of the iPhone 17 Pro’s pricing, color options, and additional hardware announcements.