Apple Confirms iPhone 17 Pre-Order and Release Dates

Apple has set the iPhone 17 pre-order date for Friday, September 12, with the new devices arriving in stores and customer hands on Friday, September 19.

The announcement establishes the timeline for the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max ahead of Apple’s “Awe Dropping” event on September 9, ensuring customers know exactly when they can reserve and receive Apple’s latest flagship smartphones.

Apple’s annual fall keynote, scheduled for Tuesday, September 9 at 10 a.m. Pacific Time, will officially unveil the full iPhone 17 lineup alongside new Apple Watch and AirPods models. Following the keynote reveal, pre-orders will open three days later on September 12 at 5 a.m. Pacific Time (8 a.m. Eastern Time), consistent with Apple’s typical launch cadence. Deliveries and in-store availability will commence one week after pre-orders, on September 19, marking the official release of the new iPhones.

Key Dates for the iPhone 17 Series

• September 9: Official unveiling at Apple’s “Awe Dropping” event (10 a.m. PT/1 p.m. ET)
• September 12: Pre-orders begin at 5 a.m. PT/8 a.m. ET
• September 19: Release date-devices available for delivery and in stores

Apple’s predictable schedule allows customers and carriers to plan around pre-order promotions and launch-week logistics. Trade-in offers and carrier deals are expected to coincide with pre-orders, while review embargoes for the new hardware will lift in the days following the September 9 presentation. Apple Store locations worldwide will host early-morning launch events and accommodate walk-in sales on release day.

With the release plan confirmed, Apple enthusiasts can finalize their upgrade decisions, while carriers and retailers prepare for the high-demand rollout of the iPhone 17 series.