Doja Cat Interrupts VMAs to Debut ‘Jealous Type,’ Unveils MAC Ambassadorship

Elmont, New York (Sept. 7, 2025) - Doja Cat kicked off the 2025 MTV Video Music Awards with an electrifying, ’80s-inspired performance of her new single “Jealous Type” alongside saxophonist Kenny G, interrupting host LL Cool J’s opening monologue-and capped the moment by biting into what appeared to be her red lipstick, revealing herself as the new global ambassador for MAC Cosmetics.
Why It Matters: The stunt marks Doja Cat’s triumphant return to the VMAs stage, doubling as a live preview of “Jealous Type” from her forthcoming album Vie (Sept. 26) and a high-profile debut of her partnership with MAC-demonstrating her flair for blending performance art with savvy brand collaborations.
Performance Steals the Show
- After LL Cool J welcomed the audience, a glitchy, Max Headroom-style video signaled Doja Cat’s entrance.
- Dressed in retro Balmain and accompanied by a guitarist and keytarist, she delivered precise choreography and vocal runs before Kenny G’s smooth jazz merged into her pop-rap hook.
- Magenta confetti rained down as the crowd rose to its feet in applause.
Lipstick Stunt Reveals MAC Deal
- On the red carpet, Doja applied bright red lipstick before dramatically taking a bite.
- The “lipstick” was in fact a chocolate replica of MAC’s Lady Danger shade, announcing her new role as MAC’s global ambassador.
- Doja explained that makeup is her “paint, armor and way of creating characters,” aligning with MAC’s ethos of artistry.
Album Preview and Nominations
- “Jealous Type” is the lead single from Vie, set for release on September 26.
- The track is nominated for Song of Summer, and Doja Cat is up for Best K-Pop for “Born Again,” her collab with Lisa and Raye.
Reaction and Next Steps
Doja Cat’s opening act immediately trended on social platforms, with fans praising her showmanship and seamless brand integration. She will next embark on performances across award shows before launching her Ma Vie World Tour this November.
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