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Based on my comprehensive search, I found that September 7, 2025 was the first Sunday of the 2025 NFL season, featuring multiple games. However, I did not find any specific announcement or news event specifically about “NFL+” happening on that date. The main NFL+ related news I found was about NFL RedZone introducing commercials for the first time in 2025, which was a significant change to their “commercial-free” format. Let me write the article based on what I found about NFL+ coverage on Week 1.

NFL+ Launches Week 1 Coverage with Historic RedZone Change

NFL+ began its 2025 season coverage on September 7 with expanded streaming options and the introduction of commercials to NFL RedZone for the first time in its 16-year history.

The streaming service provided comprehensive coverage of the season’s opening Sunday, marking a significant shift in how fans access NFL content through mobile and digital platforms.

RedZone Breaks Commercial-Free Tradition

The most notable change came to NFL RedZone, which introduced advertisements for the first time since its 2009 launch. Host Scott Hanson adjusted his famous catchphrase from “Seven hours of commercial-free football starts now” to “Seven hours of red zone football starts now” to reflect the change.

The commercials appear as four 15-second advertisements displayed on a split screen alongside game action, with viewers hearing commercial audio instead of game commentary. Hanson emphasized that fans “will not miss a touchdown” as the production team would “strategically choose” when to run advertisements.

Comprehensive Week 1 Coverage

NFL+ provided access to live local and primetime games on mobile devices throughout the first Sunday of the season, featuring 12 afternoon games across the 1 p.m. and 4 p.m. ET windows. The service’s premium tier offered NFL RedZone access alongside full game replays and All-22 coaches film.

Key games covered included:

• Eight early games at 1 p.m. ET across CBS and FOX networks
• Four late afternoon games starting at 4:05 and 4:25 p.m. ET
• Sunday Night Football coverage between Baltimore Ravens and Buffalo Bills

Enhanced Streaming Features

NFL+ Premium subscribers gained access to desktop streaming of NFL RedZone in addition to mobile coverage. The service maintained its core offerings including live NFL Network access, out-of-market preseason games, and comprehensive game audio for all matchups.

The platform continued providing ad-free highlights and NFL Films content while expanding its Fantasy+ tools for roster management across mobile and desktop platforms.

Market Impact

Despite the commercial introduction controversy, NFL+ positioned itself as a primary streaming destination for cord-cutters seeking comprehensive NFL coverage. The service offered multiple subscription tiers starting at $4.99 monthly for basic access and $9.99 monthly for premium features including RedZone.

Industry observers noted the commercial addition represented a significant revenue opportunity while maintaining the service’s core value proposition of comprehensive Sunday coverage. The change aligned with broader streaming industry trends toward advertising-supported content models.

The 2025 season launch demonstrated NFL+’s evolving role as the league’s primary digital platform, balancing traditional broadcast partnerships with direct-to-consumer streaming growth.