NFL Sunday Ticket Prices Hold Steady as Season Kicks Off

NFL Sunday Ticket maintains its $480 annual price for returning customers, with bundled YouTube TV subscriptions available at $378, as the 2025 regular season opens today, September 7.

Despite escalating streaming costs across sports leagues, the NFL opted against further price hikes on its flagship out-of-market package, preserving rate stability for fans nationwide.

Offering access to every Sunday afternoon contest not shown on local networks, NFL Sunday Ticket remains a premium add-on to YouTube’s platforms. Returning subscribers pay the full $480, while new customers benefit from a reduced $276 season-pass rate and can choose flexible month-to-month plans beginning at $85 per month. Bundling with a YouTube TV base plan lowers the annual fee to $378, and YouTube is also offering various retailer and demographic discounts, including student pricing at $119.

Acquiring NFL Sunday Ticket

  • YouTube TV Bundle: Season pass for $378 plus the base plan, or eight monthly installments of $47.25 alongside YouTube TV’s subscription fee.
  • Standalone YouTube: Season pass for $480 (returning) or $276 (new), with an optional NFL RedZone add-on at $10.99 per month.
  • Monthly Plans: New subscribers can pay $85 monthly, while returning users face $145 per month for the same service.

Discounts and Special Offers

  • Student Plan: $119 for the full season.
  • Military and First Responders: Season access at $198.
  • Retailer Promotions: Offers from Best Buy, Verizon, and others can further reduce costs during the early season window.

As fans settle in for today’s slate of games, NFL Sunday Ticket’s pricing strategy underscores the league’s effort to balance revenue growth with subscriber satisfaction, ensuring wide access to out-of-market matchups without imposing additional increases this year.