Apple Schedules “Awe Dropping” Event for Tomorrow at Apple Park

Apple has officially confirmed its annual fall product unveiling will take place on Tuesday, September 9, 2025, at 10 a.m. PT in Cupertino, Calif., marking the company’s biggest hardware showcase of the year.

Industry observers say the “Awe Dropping” event is poised to introduce Apple’s latest flagship devices-including the iPhone 17 family, a new ultra-thin iPhone 17 Air, and updated Apple Watch models-underscoring the company’s strategy to kick off its 2025 hardware roadmap with design and performance enhancements.

Details at a Glance

  • Date & Time: September 9, 2025, at 10 a.m. PT
  • Venue: Steve Jobs Theater, Apple Park, Cupertino
  • How to Watch: apple.com, Apple TV app, YouTube

What to Expect

  • iPhone 17 Lineup: Standard, Pro, and Pro Max models featuring the A19 and A19 Pro chips, 24 MP front cameras, and refined camera modules.
  • iPhone 17 Air: An all-new ultra-thin model rumored to measure just 5.5 mm thick, with a 6.6-inch ProMotion display and hybrid titanium-aluminum frame.
  • Apple Watch Series 11 & Ultra: watchOS 11 will introduce new health analytics and watch faces, alongside hardware updates to the Series 11 and Ultra model for enhanced battery life and advanced sensors.
  • AirPods Pro 3 & Beyond: Expected upgrades include improved Active Noise Cancellation, an H3 audio chip, and possible health monitoring features.

Roadmap Signals Analysts view tomorrow’s keynote as the first phase of Apple’s three-year “Liquid Glass” transformation, aiming to unify hardware aesthetics across products and set the stage for foldable devices and spatial-computing experiences in 2026-2027.