Red Lobster Unveils New SpendLESS Shrimp Deal

Lead Red Lobster rolled out its Ultimate SpendLESS Shrimp promotion nationwide today, replacing its loss-making Endless Shrimp offer with a value-focused single-plate deal featuring three shrimp dishes for $15.99.

Nut Graf A year after emerging from Chapter 11 bankruptcy, the Orlando-based seafood chain is shifting to a fiscally responsible menu strategy designed to deliver customer value without eroding profits. The limited-time SpendLESS Shrimp promotion underscores Red Lobster’s effort to balance appeal and sustainability under new CEO Damola Adamolekun.

Main Part Menu Shake-Up

• The new deal offers Garlic Shrimp Scampi, Shrimp Linguini Alfredo and Popcorn Shrimp on one plate for $15.99.
• Red Lobster removed its Unlimited Endless Shrimp special after reports it triggered an $11 million loss in late 2023.

Permanent Additions

• Red Lobster officially added its summer Seafood Boils-Mariner’s Boil (lobster tail, shrimp, snow crab legs) and Sailor’s Boil (shrimp, smoked sausage)-to the permanent menu.

Seasonal Cocktails

• Three fall-inspired drinks join the lineup:
  • Caramel Dream: vodka, butterscotch, caramel, cream, sea salt chocolate caramel garnish
  • Apple Harvest Punch: spiced rum, cranberry, lemon, apple, cinnamon stick garnish
  • Gold Rush: bourbon, honey, gold shimmer, mint garnish

Leadership Perspective “It may not be endless, but you’ll definitely spend less,” said CEO Damola Adamolekun, emphasizing that the new promotion marks “a smarter, more sustainable chapter” for the chain.

Business Impact

• Red Lobster closed dozens of underperforming locations during bankruptcy but now operates over 500 restaurants.
• The SpendLESS Shrimp deal aims to drive traffic by blending the chain’s iconic shrimp offerings with tighter cost controls.