Red Lobster Launches Ultimate SpendLESS Shrimp Deal

Lead: On September 8, 2025, Red Lobster rolled out its Ultimate SpendLESS Shrimp promotion-three shrimp dishes for $15.99 at U.S. restaurants-signaling a value-focused menu refresh post-bankruptcy.

Nut Graf: One year after emerging from Chapter 11, the chain has swapped its loss-making Endless Shrimp offer for a fiscally responsible alternative. The new deal aims to satisfy shrimp enthusiasts while safeguarding Red Lobster’s bottom line and rebuilding guest trust.

Promotion Details

• Offer: Single serving plate featuring Garlic Shrimp Scampi, Shrimp Linguini Alfredo and Popcorn Shrimp & Fries.
• Price: $15.99 per plate; no refills or substitutions.
• Availability: Limited time at participating U.S. locations; online ordering may vary by market.

CEO Commentary

“While it may not be endless, you’ll definitely spend less,” said CEO Damola Adamolekun, emphasizing a smarter, more sustainable approach after Endless Shrimp’s role in last year’s financial woes.

New Menu Additions

Alongside the shrimp deal, Red Lobster unveiled three fall cocktails:

• Caramel Dream: Absolut Vodka, butterscotch, caramel and cream, garnished with sea salt chocolate caramel.
• Apple Harvest Punch: Captain Morgan Spiced Rum with cranberry, lemon and apple juice, topped with apple slice and cinnamon.
• Gold Rush: Maker’s Mark Bourbon, honey and shimmering gold, finished with fresh mint.

Context and Outlook

Red Lobster’s 2024 bankruptcy was driven in part by its bottomless shrimp promotion, which strained margins and led to store closures. The Ultimate SpendLESS Shrimp marks the brand’s first major value offer under Adamolekun’s leadership as it seeks to balance guest satisfaction with financial resilience.