Apple Shares Slip Ahead of “Awe-Dropping” Event

New York, Sept. 9, 2025 - Apple Inc. shares fell 1.4% on Tuesday as investors braced for the company’s highly anticipated product launch, closing at $235.96 on the Nasdaq.

Anticipation Meets Caution With today’s “Awe-Dropping” event set to unveil the iPhone 17 lineup and next-generation Apple Watches, traders held back amid mixed analyst views. Evercore ISI reiterated its Outperform rating and $250 price target after a favorable Google antitrust ruling, noting Apple’s search-related revenue streams should remain largely intact.

Market Reaction

• Volume reached 13.1 million shares, modestly below the 20-day average.
• The Nasdaq Composite and S&P 500 were little changed, reflecting broad market caution.
• Year-to-date, Apple stock remains down over 4%, lagging peers despite a 39% rebound since April.

Analyst Commentary

Evercore ISI views Judge Mehta’s decision on Google’s traffic-acquisition costs as a near-best-case result, preserving default search placements and supporting Apple’s Services segment. Other firms cite concerns over delayed AI enhancements-particularly Siri’s overhaul-now pushed to 2026, limiting near-term upside.

What’s Next

Investors will watch for product details, pricing strategies and AI feature rollouts to gauge whether Apple can reignite growth. Any surprises in device specs or service integrations could drive a rebound in AAPL shares, while underwhelming announcements may intensify selling pressure.