T-Mobile Named Best Workplace for Innovators, Rolls Out New Partnerships and Campaigns

Bellevue, Wash., Sept. 9, 2025 - T-Mobile US was recognized today as a Best Workplace for Innovators and unveiled a slate of customer-focused initiatives, including free in-flight Wi-Fi with Southwest Airlines and new sponsorships and ad campaigns.

T-Mobile’s latest accolade and service expansions underscore its commitment to industry leadership and enhanced customer experiences. The Un-carrier’s recognition by Innovation Excellence follows its recent UScellular acquisition and digital transformation efforts, while its partnerships aim to deepen engagement across travel, sports and entertainment.

National Recognition for Innovation

T-Mobile earned the Best Workplace for Innovators distinction from Innovation Excellence for its culture of experimentation, digital transformation initiatives and agile delivery of 5G products. The award highlights T-Mobile’s emphasis on cross-functional teams, rapid prototyping and customer-centric design.

Enhanced Connectivity in the Sky

  • Southwest Airlines Partnership: Rapid Rewards members will receive free in-flight Wi-Fi aboard Southwest flights beginning this fall, leveraging T-Mobile’s 5G network to stream, browse and communicate at 35,000 feet.

Community and Entertainment Sponsorships

  • Friday Night 5G Lights: In partnership with Inola High School (Okla.), T-Mobile’s NFL-grade turf and 5G technology will debut under Friday night lights, boosting STEM education and athletic performance in under-resourced districts.
  • DAZN Series “Kittle Things”: T-Mobile signed on as Presenting Sponsor for DAZN’s new original series starring NFL star George Kittle and his wife, Claire, extending its brand into sports media and lifestyle content.

Business and Brand Campaigns

  • Kevin Bacon Ad Campaign: T-Mobile for Business launched a nationwide advertising push featuring Kevin Bacon to showcase innovative enterprise solutions, including private networking and IoT services.
  • COO Interview: On Bloomberg’s “The Close,” T-Mobile COO Srini Gopalan touted the company’s best 5G network in America and noted revenue gains from customer upgrades to the iPhone 17, reinforcing the network’s capacity for next-generation devices.

T-Mobile’s announcements today reinforce its Un-carrier ethos-continuously innovating in technology, partnerships and workplace culture to deliver differentiated value to customers and communities.