Apple Unveils iPhone 17 Pro Max with Industry-Leading Camera and Performance

Lead: Apple today unveiled the iPhone 17 Pro Max in Cupertino, showcasing its A19 Pro chip, an advanced 48 MP Fusion camera system with 8x optical zoom and a new 18 MP Center Stage front sensor, promising best-ever performance and battery life.

Nut Graf: The iPhone 17 Pro Max represents Apple’s most powerful and durable smartphone, combining a laser-welded vapor-chamber aluminum unibody, Ceramic Shield 2 protection front and back, and industry-first ProRes RAW, Log 2 and genlock video features to appeal to filmmakers and power users.

Breakthrough Performance and Design

A19 Pro Chip & Vapor Chamber:
3 nm fabrication delivers 40 percent faster sustained performance than iPhone 16 Pro.
Apple-designed vapor chamber laser-welded into aerospace-grade 7000-series aluminum unibody to dissipate heat efficiently.
Ceramic Shield 2 Protection:
Front cover offers 3x better scratch resistance; first-time Ceramic Shield on back for enhanced durability.
Battery & Charging:
Largest battery ever in an iPhone; charges 50 percent in 20 minutes with optional 40 W USB-C adapter.

Pro-Grade Camera System

Triple 48 MP Fusion Cameras:
Main, Ultra Wide and next-generation Telephoto with 4x (100 mm) and 8x (200 mm) optical zoom-the longest ever on iPhone.
18 MP Center Stage Front Camera:
Square sensor for portrait and landscape selfies without rotation; AI-driven framing and ultra-stabilized 4K HDR video.
Professional Video Tools:
First smartphone support for ProRes RAW, Apple Log 2 and genlock, enabling seamless multi-camera synchronization for filmmakers.

Availability and Pricing

Pre-orders for iPhone 17 Pro Max begin Friday, September 12, with units shipping September 19 in deep blue, cosmic orange and silver finishes.