Apple Unveils iPhone 17 Pro Max with Industry-Leading Camera and Performance
Lead: Apple today unveiled the iPhone 17 Pro Max in Cupertino, showcasing its A19 Pro chip, an advanced 48 MP Fusion camera system with 8x optical zoom and a new 18 MP Center Stage front sensor, promising best-ever performance and battery life.
Nut Graf: The iPhone 17 Pro Max represents Apple’s most powerful and durable smartphone, combining a laser-welded vapor-chamber aluminum unibody, Ceramic Shield 2 protection front and back, and industry-first ProRes RAW, Log 2 and genlock video features to appeal to filmmakers and power users.
Breakthrough Performance and Design
- A19 Pro Chip & Vapor Chamber:
- 3 nm fabrication delivers 40 percent faster sustained performance than iPhone 16 Pro.
- Apple-designed vapor chamber laser-welded into aerospace-grade 7000-series aluminum unibody to dissipate heat efficiently.
- Ceramic Shield 2 Protection:
- Front cover offers 3x better scratch resistance; first-time Ceramic Shield on back for enhanced durability.
- Battery & Charging:
- Largest battery ever in an iPhone; charges 50 percent in 20 minutes with optional 40 W USB-C adapter.
Pro-Grade Camera System
- Triple 48 MP Fusion Cameras:
- Main, Ultra Wide and next-generation Telephoto with 4x (100 mm) and 8x (200 mm) optical zoom-the longest ever on iPhone.
- 18 MP Center Stage Front Camera:
- Square sensor for portrait and landscape selfies without rotation; AI-driven framing and ultra-stabilized 4K HDR video.
- Professional Video Tools:
- First smartphone support for ProRes RAW, Apple Log 2 and genlock, enabling seamless multi-camera synchronization for filmmakers.
Availability and Pricing
Pre-orders for iPhone 17 Pro Max begin Friday, September 12, with units shipping September 19 in deep blue, cosmic orange and silver finishes.
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