Better Call Saul References Surface Across Media on September 10

Bob Odenkirk’s recent prison revival comments gain renewed attention as crossword puzzle and social media posts highlight the acclaimed series.

September 10, 2025, marked a notable day for Better Call Saul references across various media platforms, drawing attention back to the critically acclaimed Breaking Bad spinoff that concluded three years ago. The timing coincided with continued discussion surrounding Bob Odenkirk’s recent statements about potential future projects.

Crossword Recognition Highlights Cultural Impact

The New York Times crossword puzzle featured a Better Call Saul-themed clue on September 10, asking solvers to identify “Many characters in ‘Better Call Saul’: Abbr.” The answer, “ATTS” (attorneys), reflected the show’s focus on legal professionals and demonstrated the series’ lasting cultural significance. This crossword inclusion represents the show’s continued presence in popular culture, three years after its finale.

Social Media Maintains Series Presence

Throughout September 10, the Twitter/X account @breaking_frames continued its systematic posting of individual frames from Better Call Saul episodes, specifically sharing frames from Season 6, Episode 1. This ongoing social media project has maintained fan engagement with the series, providing daily visual reminders of the show’s cinematographic excellence.

Revival Discussion Context

The September 10 media attention occurred against the backdrop of Odenkirk’s August 18 comments on NBC’s Today show, where he addressed potential revival possibilities. “He’s not getting out,” Odenkirk stated definitively about his character’s 86-year prison sentence. “If there’s another Saul show, it takes place inside prison”.

The actor expressed enthusiasm for returning to the role that “turned my life around,” praising creators Vince Gilligan and Peter Gould as “some of the best writers who ever worked in TV”. However, he acknowledged that both creators have moved on to new projects, making a revival unlikely in the near future.

Current Creator Projects

Gilligan has indeed moved forward with new ventures, developing the Apple TV+ science fiction series “Pluribus,” starring Better Call Saul’s Rhea Seehorn. The series, stylized as “PLUR1BUS,” is scheduled to premiere November 7, 2025, with a nine-episode first season. This new project represents Gilligan’s first major work since Better Call Saul concluded in August 2022.

Series Legacy Continues

Better Call Saul, which ran from 2015 to 2022, remains a subject of ongoing discussion and analysis. The series garnered 53 Emmy nominations without a single win, setting a record for most nominations without victory. Despite this awards oversight, the show is widely regarded as one of television’s finest dramas.

The series concluded with Jimmy McGill/Saul Goodman’s arrest and subsequent 86-year prison sentence, effectively ending his story arc. The final episodes, set in December 2010, showed Gene Takovic’s capture in Omaha after his identity as Saul Goodman was discovered.

Entertainment news outlets continued covering Odenkirk’s revival comments throughout September 10, with IMDb and other platforms republishing details about his Today show appearance. This ongoing coverage demonstrates sustained interest in the Breaking Bad universe and potential future developments.

While no major announcements emerged on September 10, the day highlighted Better Call Saul’s enduring cultural presence through crossword puzzles, social media engagement, and continued entertainment industry coverage.