Nintendo Schedules Mid-September Direct with Mario Celebrations

Lead Nintendo announced today that its next Nintendo Direct will stream online Friday, September 12, revealing new first- and third-party titles, commemorating Super Mario’s 40th anniversary and likely unveiling Metroid Prime 4’s release date.

Nut Graf The timing-one day before Mario’s 40th birthday-underscores Nintendo’s strategy to maximize fan excitement and boost Switch 2 momentum. With few confirmed exclusives this holiday season, the Direct promises pivotal updates on flagship franchises and release windows.

Key Details

  • Date & Time
    • 9 am ET / 6 am PT / 2 pm BST / 3 pm CEST among other zones
  • Where to Watch
    • YouTube, Twitch and the Nintendo Today app
  • Focus Areas
    • Super Mario 40th anniversary announcements
    • Metroid Prime 4: Beyond release window
    • New Switch 2 and Switch titles

Anticipated Highlights

  • Mario Anniversary A special celebration package - rumored remakes or limited-time releases - timed to Sept. 13’s original Super Mario Bros. launch.
  • Metroid Prime 4 After recent ratings board listings, a definitive launch date is expected.
  • Third-Party Showcases Potential reveal of Final Fantasy 7 Remake Intergrade on Switch 2 alongside blockbuster partners.

Why It Matters

Nintendo’s Switch 2 has sold over six million units since June, but its lineup relies heavily on enhanced ports. This Direct could deliver the fresh exclusive content needed to sustain holiday sales and fan engagement.

What’s Next

Fans should tune in at 9 am ET on September 12 for roughly 40 minutes of announcements. Expect surprise reveals amid anniversary fanfare-Nintendo rarely disappoints when timing meets nostalgia.