Apple Kicks Off Pre-Orders for iPhone 17 Lineup and New Accessories

Apple began accepting pre-orders today for its latest iPhone 17 series and related devices on apple.com and the Apple Store app, drawing eager customers worldwide.

Apple’s online and retail channels reopened at 5 a.m. PDT Friday to allow pre-orders of the new iPhone Air, iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, along with the Apple Watch Series 11, Watch SE 3, Watch Ultra 3, and AirPods Pro 3.

Nut Graf

The pre-order launch comes three days after Apple’s “Awe-Dropping” event, giving fans early access to cutting-edge features such as Ceramic Shield 2, Center Stage front cameras, and the A19 Pro chip. High demand for Pro models quickly led to back-order notices, underscoring Apple’s pull in the premium smartphone market.

Store Outage Pre-Launch

  • Apple’s online store went dark in the early hours as customers awaited the 5 a.m. PDT opening message: “Almost ready for you. Pre-order begins at 5:00 a.m. PDT.”
  • Users across more than 40 countries-including the U.S., U.K., India, China, and Australia-experienced brief delays before being able to place orders.

Models, Pricing, and Availability

  • iPhone 17 starts at $799; available in Lavender, Sage, Mist Blue, White, and Black.
  • iPhone Air starts at $999; offered in Sky Blue, Light Gold, Cloud White, and Space Black.
  • iPhone 17 Pro starts at $1,099; Pro Max starts at $1,199 with an exclusive 2 TB tier for Pro Max.
  • Release Date: All devices ship beginning September 19.

How to Pre-Order

  • Visit apple.com or launch the Apple Store app.
  • Select model, color, and storage.
  • Complete payment and choose home delivery or in-store pickup.

Strong early demand for Pro-tier devices suggests many customers may face shipping delays, so potential buyers are encouraged to place orders promptly.