Burger King Unveils Scooby-Doo Halloween Toys Nationwide

Lead Burger King today launched a limited-time Scooby-Doo Kids Jr. Meal promotion across the U.S., offering six collectible character toys with removable masks to celebrate Halloween 2025.

Nut Graf Partnering with Warner Bros. Discovery, Burger King aims to rival McDonald’s Halloween offerings by tapping into nostalgia and driving family visits through exclusive Scooby-Doo memorabilia.

Promotion Details

  • Six collectible toys: Scooby-Doo, Shaggy, Velma, Daphne, Fred and Elwood Crane, each featuring a swap-able Halloween mask
  • Available with every King Jr. Meal purchase nationwide while supplies last
  • King Jr. Meal includes choice of burger or chicken nuggets, applesauce, fries or onion rings, drink and collectible toy

Seasonal Strategy Burger King’s “Reclaim the Flame” turnaround plan highlights limited-time seasonal promotions as a key growth driver. This Scooby-Doo collaboration leverages nostalgic branding to deepen customer loyalty and boost repeat visits ahead of the spooky season.

Competitive Context Subheading: Rival Chains Amplify Halloween Push

  • McDonald’s returns Boo Buckets after three-year hiatus, available October nationwide
  • Both chains seek to capture consumer attention amid industry-wide traffic slowdown

Marketing Impact Subheading: Driving Urgency and Foot Traffic Burger King expects the urgency created by a limited toy run to accelerate meal sales. Early reports indicate strong social media buzz, with fans sharing excitement over the collectible masks and character designs.

Next Steps Burger King will monitor inventory levels and may introduce additional regional variants if demand outpaces supply. The promotion runs through October or until toys sell out.