Apple Begins iPhone 17 Pro Max Preorders Today
Preorders for Apple’s flagship iPhone 17 Pro Max opened this morning worldwide via the Apple Store and major carriers, with availability slated for next Friday, September 19.
The preorder launch marks Apple’s first opportunity for customers to secure its most advanced smartphone, featuring the A19 Pro chip, an all-new vapor chamber cooling system, and the industry’s longest optical-quality zoom at 8x. Demand for Apple’s Pro Max model is expected to be high, given its expanded storage options and next-generation camera capabilities.
Preorder Details and Pricing
- Apple Store and Apple Store app began accepting orders at 5 a.m. PDT today.
- Starting price: $1,199 for 256 GB; options include 512 GB, 1 TB, and, for the first time, 2 TB.
- New finishes: deep blue, cosmic orange, and silver.
Carrier Offers
- T-Mobile, AT&T, Verizon, and Boost Mobile all start taking preorders today at 8 a.m. ET (5 a.m. PT).
- Customers can save up to $1,100 via trade-in credits on select carrier plans.
- Optional AppleCare Plus and financing plans available at checkout.
Key Features of the iPhone 17 Pro Max
- A19 Pro Chip & Vapor Chamber Cooling: Delivers industry-leading performance and battery life with a laser-welded aluminum unibody that dissipates heat more efficiently.
- Advanced Camera System: Three 48 MP Fusion cameras including Ultra Wide and new Telephoto lens, offering an 8x optical zoom and ProRes RAW video with genlock support for professional workflows.
- Center Stage Front Camera: 18 MP square sensor adapts between portrait and landscape for dynamic selfies and ultra-stabilized 4K HDR video.
- Ceramic Shield 2: Front and back protection with 3x better scratch resistance.
What’s Next
- Availability: Devices ship beginning September 19.
- Software: Ships with iOS 26, bringing Live Translation in Messages and FaceTime, on-device Apple Intelligence features, and enhanced CarPlay, Maps, and Wallet experiences.
Customers can also explore new accessories-TechWoven and Silicone MagSafe cases, plus a 100 percent recycled Crossbody Strap-when placing their preorder today.
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