Demon Slayer’s “Infinity Castle” Sparks Hype with New Commercial, Shatters Preview Records

Lead Crunchyroll unleashed a Zenitsu vs. Kaigaku commercial for Demon Slayer: Infinity Castle online Friday, as the film’s Thursday previews soared to a record-setting $11.4 million.

Nut Graf The first of the Infinity Castle trilogy continues its promotional blitz with fresh footage highlighting an electrifying duel between two fan-favorite characters, while early box office returns underscore the film’s blockbuster momentum ahead of its wide release.

Commercial Unveiled to Energize Fans

Crunchyroll debuted the Zenitsu vs. Kaigaku spot, offering an extended look at Thunder Breathing’s new form and its clash with the former demon slayer turned Upper Rank Six.
The 45-second trailer-streamed on Crunchyroll’s website and social channels-has already amassed hundreds of thousands of views, driving social media discussions among anime communities.

Previews Break Records

Early access screenings on Thursday drew $11.4 million in North America alone, surpassing previous anime preview marks and signaling strong word-of-mouth buzz.
Industry analysts attribute the record to pent-up demand from the film’s global fanbase and strategic midnight showings.

Regional Box Office Highlights

In India, Infinity Castle earned ₹12.6 crore on opening day, marking one of the largest debuts for an anime feature in the territory.
Kerala theaters reported between ₹90 lakh and ₹1 crore on Friday, earning “blockbuster” status and reflecting the state’s surging anime fandom.

What’s Next As Infinity Castle rolls out to wider markets this weekend, Ufotable and Crunchyroll plan further marketing pushes, including character art releases and fan events at major conventions. The sequel’s anticipation remains high as audiences gear up for the next installments in the trilogy.