Messi’s Bodyguard Demands Logan Paul Fight Amid Energy Drink Feud

Lead: Lionel Messi’s personal bodyguard, Yassine Chueko, publicly challenged YouTube star and WWE performer Logan Paul to a boxing match today, spotlighting their ongoing energy drink legal battle.

Nut Graf: What began as a trademark dispute over similar packaging between Messi’s Mas+ drink and Paul’s Prime Hydration has escalated into a proposed ring showdown. Chueko’s challenge turns a courtroom controversy into a potential marquee event, blending sports, entertainment and marketing in equal measure.

Challenge Issued

Yassine Chueko, a former U.S. Army operative turned bodyguard for Inter Miami and Messi, released a video on social media declaring “there’s no way out” and insisting the fight be “for the people.” He claims fans have flooded him with messages demanding he settle the matter physically, and urged Paul to set a date and venue.

In 2024, Messi’s Más+ brand sued Prime Hydration for alleged anti-competitive behavior, arguing Paul’s team sent cease-and-desist notices and filed countersuits over packaging similarities. Both sides accuse the other of creating consumer confusion, and litigation remains unresolved in U.S. courts.

Next Steps

Logan Paul has yet to respond formally to Chueko’s latest callout, though he previously downplayed the challenge as a publicity stunt tied to the legal case. Should Paul accept, the bout would mark a rare crossover event blending football security details with influencer boxing, likely drawing significant pay-per-view interest and furthering both brands’ visibility.